This Mandarin word, please?

Please help me to understand the following sentence by understanding how a particular word is used.

Let me give you context:
A father is talking about his sons educational situation after high school.

他 今年 高中 毕业, 要 参加 高校 联合 招生.


How would you interpret the word " 招生 " in the above Hanzi sentence?

How does the sentence give meaning to this word?

I want to thank my Mandarin-speaking friends for helping & sharing, you are very kind.

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